Introduction to KPIs Whether you’re a fresh grad out of College for a junior sales role, or a senior sales professional with 10 years’ experience, you know that sales occupies a fascinating position at the intersection of communication and data. On one hand, top sales pros tap into their creativity and communication skill-sets to craft sales campaigns that capture the attention of their buyers; on the other, they constantly measure and analyze the performance of each campaign to refine their messaging and optimize their tactics. You can expect to learn everything you need to know about KPIs as a sales professional. Introduction to Key Performance Indicators A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. High-level KPIs may focus on the overall performance of the enterprise, while low-level KPIs ma...
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